Frisia Confectionery

Frisia is a historic confectionery brand with a long-standing heritage in the European candy market, particularly famous for its marshmallows and unique gummy shapes. The brand's history dates back to the late 19th century in the Netherlands, where it established a reputation for quality traditional sweets. Over decades, Frisia has become a household name across the Benelux region and beyond, recognized for its iconic diamond-shaped marshmallows and playful confectionery designs.

Today, the brand is a key part of the Astra Sweets portfolio. While its roots are Dutch, manufacturing takes place in modern facilities across Belgium and the Netherlands to meet international demand. The ownership by Astra Sweets has allowed Frisia to expand its distribution globally while maintaining the traditional recipes that defined its original success. The company continues to innovate within the sugar confectionery category, focusing on both nostalgic favorites and modern dietary preferences like vegan-friendly options.