Treets The Peanut Company Vegan Choviva Peanut Dragees

Treets is a historic confectionery brand originally introduced by Mars, Inc. in the 1950s. While it was phased out in many markets in favor of M&Ms, the brand name was later acquired and revived by the Katjes Group through its subsidiary, Piasten. This specific vegan version utilizes 'ChoViva,' a cocoa-free chocolate alternative made from sunflower seeds and oats, developed by the German food-tech startup Planet A Foods.

The product is manufactured in Germany, primarily at the Piasten production facilities in Forchheim. The Katjes Group, a family-owned German company, manages the brand's modern positioning as a premium peanut-focused snack line. This alignment with vegan and sustainable ingredients like ChoViva reflects the current owner's focus on innovative and plant-based confectionery solutions for the European market.