Barilla Cellentani pasta

Barilla is one of the world's most iconic pasta brands, originally founded in Parma, Italy, in 1877. Over more than a century, it has grown from a local bread and pasta shop into a global leader in the food industry. The company remains a family-owned business, with the Barilla brothers currently overseeing the operations. While the brand has deep Italian roots, it operates numerous production facilities globally to serve local markets efficiently.

For the North American market, specifically in Canada and the USA, Barilla manufactures a large portion of its products in local plants located in Ames, Iowa, and Avon, New York, as well as utilizing Canadian facilities. This localized production ensures freshness and reduces the carbon footprint associated with long-distance shipping. The brand is celebrated for its 'Blue Box' line, which represents high-quality semolina pasta available in a wide variety of shapes.