Selex Lavavajillas Ultra Concentrado dishwashing liquid

Selex is a prominent private-label brand widely distributed in the Spanish and European markets. This specific liquid dish soap, 'Lavavajillas Ultra Concentrado', is designed for effective grease removal and high efficiency, featuring a formula with 100% plant-based active agents. The product emphasizes environmental sustainability through its use of 100% recycled plastic packaging.

The Selex brand is one of the private labels managed by IFA Retail S.A. (Grupo IFA), which serves as a major purchasing and marketing center for numerous independent supermarkets in Spain. While the products are branded as Selex, they are typically manufactured by specialized third-party chemical suppliers located within Spain to ensure high quality and efficient logistics for the member retailers. This collaborative model allows local supermarket chains to offer competitive household cleaning solutions with a focus on both affordability and environmental responsibility.