8x4 Deodorant

8x4 is a long-standing personal care brand that revolutionized the market in 1951 with the introduction of the first deodorant soap in Germany. The brand name refers to the original active ingredient 'B32', which was marketed under the catchy numerical name. It has since evolved into a comprehensive line of deodorants and body care products known for modern fragrances and reliable protection.

The brand is a key asset within the portfolio of Beiersdorf AG, a global leader in skin care based in Hamburg, Germany. While the core research and development happen in Germany, the brand's manufacturing footprint spans across multiple European locations to serve international markets. As of 2026, 8x4 continues to be owned and managed by Beiersdorf, maintaining its reputation for dermatological excellence and consumer trust.