Raleigh Novus e-bike

Raleigh is one of the world's oldest and most iconic bicycle brands. Founded in 1887 in Nottingham, England, by Sir Frank Bowden, it became the largest bicycle manufacturer in the world during the early to mid-20th century. Today, Raleigh focuses heavily on urban mobility and electrification, with the Novus e-bike representing their modern line of pedal-assist transport solutions designed for commuting and city life.

While the brand's heritage is deeply rooted in the United Kingdom, its manufacturing operations have transitioned to global supply chains. Raleigh e-bikes such as the Novus are typically assembled in various locations including Vietnam, Cambodia, and Europe, utilizing electrical components (like drives and batteries) sourced from specialized global suppliers. This allows the brand to maintain a balance between competitive pricing and high-quality engineering standards.

Ownership of the brand has changed several times over the decades. Since 2012, Raleigh has been a flagship brand under the Accell Group, a major European player in the bicycle industry. Following a major acquisition in 2022 and subsequent restructuring through 2024 and 2025 by investment firms, the brand continues to operate under the Dutch-based Accell Group umbrella, maintaining its status as a premium mobility brand across Europe and North America.