Starburst Party Mix

Starburst is a globally recognized brand of fruit-flavored soft taffy candy. Originally launched in the United Kingdom in 1960 under the name Opal Fruits, the brand was later introduced to the United States and other international markets, eventually rebranding globally as Starburst to maintain a consistent identity. The product shown, identified by its Australian barcode (931), is typically part of the regional 'Party Mix' or gummy range tailored for the Oceania market.

While the brand has British origins through the confectionery company Mars, manufacturing is distributed across multiple global facilities to serve local markets efficiently. In the Australia and New Zealand region, production often occurs in local Mars Wrigley facilities or is imported from specialized plants in Asia or North America depending on the specific product format (chews vs gummies).

The brand is currently owned by Mars, Incorporated, a massive American multinational manufacturer of confectionery, pet food, and other food products. Mars remains one of the largest privately held companies in the world, managed by the Mars family. The brand continues to be a staple in the confectionery aisle, known for its bold fruit flavors and chewy texture.