Made O'Meter
Discover where a brand or product originates
The Dodge Charger is an iconic American high-performance vehicle that has evolved from a classic muscle car into a modern performance sedan. Originally introduced in 1966, the brand became a symbol of American automotive power and engineering. While fundamentally an American brand deeply rooted in Detroit's automotive culture, the modern production for the Charger has primarily taken place at the Brampton Assembly plant in Ontario, Canada.
Over the decades, the ownership of Dodge has shifted through several historic mergers and acquisitions. Originally founded by the Dodge Brothers, the company was bought by Chrysler in 1928. Following the era of DaimlerChrysler and later the Fiat Chrysler Automobiles (FCA) merger, the brand is now positioned under the global umbrella of Stellantis N.V. This multinational corporation was formed through the 2021 merger of FCA and the PSA Group.
Today, Dodge remains a core performance brand for Stellantis, focusing on powerful engines and aggressive styling. The transition toward electrification, such as the Dodge Charger Daytona SRT, marks the next chapter for this historic nameplate under its current European-domiciled parent company, while maintaining its strong American heritage and market presence.
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