Marc Jacobs Beauty

Marc Jacobs Beauty is a high-end cosmetics line that originally launched in 2013 as a collaboration between the American fashion designer Marc Jacobs and the beauty incubator Kendo Holdings. Known for its sleek packaging and high-performance formulas, the brand quickly became a staple in the luxury beauty market. After a strategic hiatus and a transition period where many products were discontinued, the brand is undergoing a significant relaunch.

While the brand was born out of New York fashion culture, its manufacturing footprint is global. Many of its flagship products, such as eyeliners and lipsticks, were traditionally formulated and manufactured in Italy and France to leverage European cosmetic expertise, while others were produced in the United States. Following a new licensing agreement signed in 2023, the future of the brand's production and distribution is managed through a long-term partnership with Coty Inc.

Today, the brand's beauty license is held by Coty Inc., a global leader in the fragrance and cosmetic industry. This partnership ensures that Marc Jacobs Beauty continues to expand its international reach under the creative direction of the designer while utilizing Coty's extensive global supply chain and research facilities. Current ownership reflects a shift from the initial Kendo partnership to a license-based model focused on long-term growth in the prestige beauty sector.