Weetabix Organic breakfast cereal

Weetabix is a quintessential British breakfast cereal, first introduced in the UK in 1932. The product is renowned for its whole grain wheat biscuits and is manufactured primarily at its original factory site in Burton Latimer, Northamptonshire, United Kingdom.

The brand's history is rooted in the British cereal market, where it was founded by the Weetabix Food Company. While it has seen changes in corporate ownership over the decades—including periods under private equity and Chinese ownership (Bright Food)—it is currently under the umbrella of a major American consumer goods corporation. Despite the global nature of its parent company, the brand maintains its 'British-made' identity, sourcing most of its wheat from within a 50-mile radius of its UK production facilities.