Bionsen Bath & Shower Gel

Bionsen is a personal care brand that draws inspiration from Japanese ritual wellness, specifically the use of thermal minerals for skin health. Although the packaging features Japanese characters and references the country's ancient springs, the brand was actually created in Italy. It was developed to combine European dermatological standards with Japanese thermal mineral properties.

The product pictured is manufactured in Italy. The brand is currently owned by Sodalis Group, an Italian beauty and personal care leader that has a strong portfolio of domestic and international brands. This creates a unique positioning of a brand that marketed with Japanese aesthetics and minerals while being entirely Italian in its corporate founding and industrial production.