Raid Mosche e Zanzare Plus

Raid is a globally recognized household insect control brand that holds a significant position in the pest control market. Originally introduced in 1956 in the United States, it has grown to encompass a wide variety of formulations designed to target specific pests such as flies, mosquitoes, ants, and roaches. The particular product shown, labeled in Italian as 'Mosche e Zanzare Plus', highlights the brand's localized marketing and distribution strategies across Europe and beyond.

Owned by S. C. Johnson & Son, Inc., a privately held American company based in Racine, Wisconsin, Raid benefits from the extensive research and development resources of a firm that has been in the family-owned business sector for over a century. While the brand originated in the USA, manufacturing is geographically diverse to serve regional markets efficiently. Production facilities for Raid products are located in various countries, including the United States, Mexico, and several European nations, ensuring that the supply chain meets local regulatory standards for biocides and chemical safety. S.C. Johnson operates through numerous local subsidiaries globally to manage distribution and compliance in each specific market.