Positivo Computers

Positivo is one of the most prominent technology brands in Brazil, originally established as a division of the Positivo Group to supply hardware to its educational network. Over the decades, it has grown into a major manufacturer of personal computers, laptops, and tablets, significantly impacting the Brazilian computer market by offering accessible technology.

Manufacturing for Positivo is centralized in Brazil, specifically in the tax-advantaged Manaus Free Trade Zone and in Curitiba, although many key components like chipsets and displays are imported from global hubs such as China. The brand is now the cornerstone of Positivo Tecnologia S.A., which has expanded its portfolio to include mobile phones and smart home devices. Despite various international partnerships and license agreements to produce brands like VAIO in certain regions, Positivo remains a Brazilian-owned and headquartered entity, leading the local market through a network of domestic production and distribution.