Flaconi Personal Care and Fragrance Retailer

Flaconi is a prominent online retailer specializing in beauty, cosmetics, and fragrance products. Founded in 2011 in Berlin, Germany, the brand has grown to become one of the leading digital platforms for premium personal care products in Europe. While Flaconi acts primarily as a distributor for thousands of international brands, it also develops its own private label products which are manufactured across various European locations.

Since 2015, Flaconi has been part of the ProSiebenSat.1 Media SE portfolio, specifically under their commerce subsidiary. The company represents a significant shift in how beauty products are consumed in the DACH region (Germany, Austria, Switzerland), moving from traditional retail stores to a digital-first customer experience. As of 2024 and beyond, it continues to operate as a key asset within the SevenCommerce ecosystem.