Adelskronen Premium Pils

Adelskronen Premium Pils is a traditional German pilsner-style beer known for being a private label brand primarily sold through discount retailers like Penny Market. The beer is brewed in accordance with the German Purity Law (Reinheitsgebot), ensuring high production standards using only water, malt, and hops.

While the brand is associated with the retail landscape of Penny Market, the production is handled by established German brewing groups. The ultimate ownership of the Penny brand falls under the REWE Group, a major German diversified retail and tourism cooperative. Adelskronen is positioned as an affordable yet high-quality beverage option within the European market.