Mcennedy Rib Burger

Mcennedy American Way is a private label brand created by the German discount retailer Lidl. Despite its American-sounding name and branding designed to evoke a classic USA food experience, the brand is European in origin and primary distribution. It is specifically used by Lidl to market American-style food products such as burgers, nuggets, and pancakes across its European stores.

Manufacturing for Mcennedy products typically takes place in various European countries through different third-party suppliers who produce according to Lidl's specifications. The ultimate owner of the brand is the Schwarz Group, a German multinational retail group that also owns the Kaufland store chain and is headquartered in Neckarsulm, Germany.