Brita Champlain water pitcher

Broadly recognized for its innovation in water filtration, the Brita Champlain water pitcher is a popular household choice designed to improve the taste and quality of tap water. The Champlain model is part of a diverse lineup of filtration systems that utilize advanced carbon and ion-exchange resin technology to reduce contaminants like chlorine, lead, and mercury.

The brand has a unique dual history. While Brita was originally founded in Germany in 1966, the rights to the brand name for the North and South American markets were acquired by The Clorox Company in late 1980s. Consequently, products sold under the Brita name in the United States and Canada are managed and manufactured by Clorox, primarily in facilities across North America, while Brita GmbH continues to operate independently in the rest of the world.

Ownership of the Brita brand today remains split geographically. In North America, the ultimate owner is the American multinational Clorox, headquartered in Oakland, California. This strategic division allows the brand to cater specifically to regional water quality standards and consumer preferences through localized research and distribution networks.