Lux Velvet Touch beauty soap bar

Lux is a globally recognized personal care brand specializing in skin hygiene products. Originally launched in the United Kingdom in 1899 as Sunlight Flakes, it was rebranded to Lux in 1924 as it evolved into a luxury beauty soap brand.

The brand has a massive global footprint and is manufactured in multiple countries, including Indonesia, India, and Saudi Arabia, to service different markets. Lux is a flagship brand of Unilever, one of the world's largest consumer goods companies, headquartered in the United Kingdom. Unilever manages a diverse portfolio of nutrition, hygiene, and personal care brands globally.