Wella Deluxe Foam Mousse

Wella is one of the world's leading professional hair care companies, originally founded in Germany in 1880 by Franz Ströher. The brand became famous for its innovations in permanent waves and hair styling. Over the decades, the brand's ownership has shifted from family-run to large multinational corporations like Procter & Gamble, and later to Coty Inc.

Starting in late 2020, the Wella Company became an independent entity following a majority stake acquisition by KKR (Kohlberg Kravis Roberts & Co.), a global investment firm, from Coty. While the brand has its roots in German engineering and styling traditions, its products are manufactured across various global facilities to serve international markets. The ultimate owner today is KKR, which oversees a specialized portfolio of professional and retail beauty brands.