Alterra Coffee and Personal Care

Alterra is a name utilized by two distinct business entities depending on the market and product type. In the personal care and cosmetics sector, Alterra is a private-label brand owned by the German drugstore giant Rossmann. It is well-known for producing certified natural cosmetics, ranging from skincare to hair products, with manufacturing primarily centered in Germany to maintain strict quality standards.

In the beverage industry, Alterra Mountain Coffee is a brand famously associated with Mars, Incorporated. Originally a UK-based coffee roaster, it was acquired by Mars and became a staple in workplace beverage systems like Flavia. This branch of the brand focuses on sustainably sourced coffee beans and is produced in various global facilities to serve international markets. Ownership of the beverage lines remains under the umbrella of Mars, Incorporated, a multinational based in the United States.