Bonobo Denim jeans

Bonobo Denim is a French fashion brand established in 2006, specifically targeting young adults with a focus on denim and urban casual wear. The brand is known for its commitment to sustainability through its 'Instinct' collection and eco-friendly manufacturing processes.

While the brand originated in France, its production is outsourced to various global manufacturing hubs, including North Africa and Asia, to maintain competitive pricing and high-volume supply. Bonobo is part of the Beaumanoir Group, a significant player in the European fashion retail sector that oversees several prominent ready-to-wear brands.