ja! Trockenpflaumen

ja! Trockenpflaumen are dried plums, pitted and ready to eat, sold under the popular private label brand 'ja!'. This brand was introduced in 1982 by the REWE Group to provide high-quality everyday essentials at entry-level prices. The brand is deeply rooted in German retail culture and is available exclusively through REWE Group's network, including REWE supermarkets and Penny discounters.

The raw materials for ja! dried fruits are typically sourced from various global regions depending on the harvest season, with major producers being Chile or the USA (California), before being packaged for the German market. As a store brand, ja! is entirely owned and managed by the REWE Group, one of Europe's leading retail and tourism cooperatives.