Zeta Olive Oil and Italian Food Products

Zeta is a prominent Swedish brand specializing in high-quality Mediterranean food products, particularly olive oil, pasta, and antipasti. The brand was founded in 1971 by Fernando Di Luca, an Italian immigrant who moved to Sweden and sought to introduce authentic Italian culinary traditions to the Scandinavian market. Today, Zeta is recognized as a market leader in the premium Mediterranean segment in Sweden.

While the brand is Swedish by origin and ownership, the vast majority of its products are sourced and manufactured in Mediterranean countries. Most of the olive oils and pastas are produced in Italy, while specific regional products may be sourced from Greece or Spain to ensure authenticity and quality. This balance allows the brand to maintain strict European quality standards while delivering genuine Mediterranean flavors.

The brand is owned by Gruppo Di Luca, a family-owned company based in Stockholm. Fernando Di Luca remains a key figure, and the company continues to be managed by the Di Luca family. They have successfully positioned Zeta as a staple in Swedish households, emphasizing the health benefits and culinary versatility of the Mediterranean diet.