Veggie Day plant-based products

Veggie Day is a brand specializing in plant-based food alternatives, catering to the growing market for vegetarian and vegan products. It is primarily known for its presence in European markets, particularly within retail chains where it offers meat substitutes such as plant-based nuggets, burgers, and deli slices.

The brand was originally established by the PHW Group, a major German agricultural and food processing company. This ownership is significant as PHW Group is also one of Germany's largest poultry producers, representing a strategic diversification into the alternative protein sector. While manufacturing occurs in multiple facilities across Europe to support local supply chains, the brand's core identity and strategic direction remain centered in Germany. Under PHW Group's subsidiary, Green Food, the brand continues to expand its catalog of high-protein, meat-free convenience foods.