Snaktastic Lentil Curls

Snaktastic is a private-label brand exclusively developed for and sold by Lidl, the international discount supermarket chain. Snaktastic Lentil Curls are a popular alternative to traditional potato crisps, positioned as a lower-calorie savoury snack option.

Originally founded in Germany, the brand operates under the umbrella of the Schwarz Gruppe. While the brand concept originates from Germany, the manufacturing of Snaktastic products often occurs in the local markets where Lidl operates (such as the UK or other European countries) to optimize supply chains. The ultimate owner, Schwarz Gruppe, is one of the world's largest retailers, managing a vast portfolio including both Lidl and Kaufland.