Arnott's Vita-Weat 9 Grains Crispbread

Arnott's Vita-Weat is a staple of Australian snacking culture, originally launched as a wholesome grain cracker. These 9 Grain crispbreads are specifically designed for digestive well-being, utilizing 100% whole grains and natural ingredients. The product's packaging highlights its plant-based nature and its source of fibre, making it a popular choice for health-conscious consumers in Australia and New Zealand.

The brand Arnott's has a long-standing history dating back to 1865 when it was founded in Newcastle, Australia. However, after several decades of ownership under the American company Campbell Soup Company, the brand was acquired by KKR (Kohlberg Kravis Roberts & Co. L.P.) in 2019. This transition brought Arnott's Group under the ownership of a major American global investment firm, although the majority of manufacturing for products like Vita-Weat remains centered in Australia to serve the local markets.