Premiere toilet tissue

Premiere is a well-established brand of tissue and hygiene products, primarily recognized in Southeast Asian markets. It is known for offering everyday essentials such as toilet paper, kitchen towels, and facial tissues that prioritize both softness and durability.

The brand is manufactured and distributed by Berli Jucker Public Company Limited (BJC), a historic Thai conglomerate. The production takes place in Thailand, utilizing modern paper mill facilities to serve the domestic market and export to neighboring regions.

As of 2026, the brand remains under the ultimate ownership of the TCC Group, one of Thailand's largest and most influential business groups. This ownership structure ensures a robust supply chain from production to various retail channels globally.