Myria MY4805WH bathroom scale

Myria is a prominent private label brand established in Romania, primarily known for offering a wide range of affordable consumer electronics and home appliances. The brand was developed to provide budget-friendly alternatives to premium technology brands while maintaining functional standards for the local market.

Ownership of the brand belongs to Altex Romania, one of the largest electronics retailers in the country. While the brand is headquartered and managed in Voluntari, Romania, the production of Myria goods, including bathroom scales and personal care electronics, is outsourced to manufacturing facilities in China to ensure cost-competitiveness. This business model allows the ultimate owner, Altex, to control the supply chain and offer exclusive products through its own retail networks, such as Altex and Media Galaxy stores.