Whoop health and fitness wearable

Whoop is a high-performance fitness technology brand known for its screenless wearable devices that track recovery, strain, sleep, and health metrics. Founded in 2012, the company revolutionized the wearable market by focusing on personalized physiological data for elite athletes and fitness enthusiasts.

While the company is headquartered in the United States, its hardware components and final assembly are typically managed through a global supply chain, with manufacturing primarily centered in professional electronics facilities in regions like Taiwan and China. The brand operates on a unique subscription-based model, providing hardware to users as part of their membership.

As of 2026, Whoop remains an independently owned private company. It has successfully secured significant venture capital funding from major investment firms and high-profile athletes, maintaining its status as a leading 'unicorn' in the sports technology sector without being absorbed by larger conglomerates like Google or Apple.