Velo Orange Nicotine Pouches

Velo is a leading brand of tobacco-free nicotine pouches, known for its wide variety of flavors and strengths. Originally launched under names like Epok and Lyft, the brand was unified under the Velo global identity to streamline its market presence across Europe, North America, and beyond.

The production of Velo pouches occurs across multiple facilities globally to meet regional demand, with primary manufacturing hubs located in Europe and the United States. As a product of British American Tobacco (BAT), its distribution and manufacturing standards are managed by one of the largest multinational tobacco companies in the world.

British American Tobacco is headquartered in London, United Kingdom. The company has aggressively pivoted toward 'New Category' products such as nicotine pouches and vaporizers as part of its long-term strategy to reduce the health impact of its business while maintaining a dominant share of the global stimulant market.