Mora snacks

Mora is a legendary brand in the European snack industry, particularly famous for its 'Kroket' and 'Frikandel'. Founded in 1960 by Marcel Mourmans in Maastricht, the brand quickly became a household name in the Netherlands and Belgium, known for its iconic 'Cora van Mora' marketing character. The brand has been a leader in the frozen snack market for decades, providing a wide array of deep-fried and oven-baked delicacies.

Over the years, Mora has undergone several corporate changes. Initially a family business, it was eventually acquired by Unilever before being merged into the Van Geloven group. Today, the brand operates under the umbrella of Van Geloven, which has expanded its reach across Europe. The manufacturing typically takes place in modern facilities located in the Netherlands and Belgium to ensure high standards of quality and freshness.

Since 2016, the ultimate ownership of the brand lies with its parent company Van Geloven, which is itself owned by the Canadian global frozen food giant McCain Foods. This partnership has allowed the brand to leverage international logistics while maintaining its local heritage and specific regional flavors that consumers have come to love.