Simpl Cidre Doux

Simpl Cidre Doux is a budget-friendly sparkling apple cider specifically developed for the French retail market. It belongs to the 'Simpl' brand, which is a private label budget range owned by the French retail giant Carrefour. The product is manufactured in France, sourcing apples from French orchards to meet local consumer preferences for 'Cidre Doux' (sweet cider).

The brand is a core part of Carrefour's strategy to provide essential products at the lowest possible price point. As of 2026, the brand remains under the ultimate ownership of the Carrefour Group, headquartered in Massy, France. The production is typically outsourced to French cider cooperatives or industrial producers under contract for the distributor.