Union Hand-Roasted Coffee House Roast Whole Bean

Union Hand-Roasted Coffee is a premium British coffee brand founded in 2001 by Jeremy Torz and Steven Macatonia. The brand is well-known for pioneering the 'Union Direct Trade' model, which ensures that farmers are paid above Fairtrade prices while maintaining high sustainability standards. The coffee is roasted in small batches at their roastery located in East London, United Kingdom.

Starting from its roots as an independent specialty roaster, the brand has grown significantly. In 2024, Union Hand-Roasted Coffee was acquired by the beverage company UCC Europe, which is part of the Japanese global coffee giant UCC Holdings Co., Ltd. Despite the change in ownership, the brand continues to focus on ethical sourcing and artisan roasting techniques from its UK base.