Choceur Haselnuss Chocolate

Choceur is a private label brand primarily retailing through the discount supermarket chain ALDI. The Haselnuss (Hazelnut) chocolate bar shown is part of a range of affordable, high-quality chocolate products produced specifically for the retailer. While the brand is intimately linked with ALDI, the actual production is typically handled by established German chocolate manufacturers like WIWI or Storck, though ALDI operates its own production sites under the name Solent for many of its private labels.

Historically, Choceur was established to provide a premium-feel chocolate experience at a discount price point. The brand is originally from Germany, reflecting ALDI's corporate roots. Today, it remains under the ultimate ownership of ALDI Nord or ALDI Süd, depending on the specific region, both of which are headquartered in Germany. The brand is known for using UTZ or Fairtrade certified cocoa to meet modern sustainability standards.