Made O'Meter
Discover where a brand or product originates
Aurora is a historic Italian brand renowned for the manufacture of luxury writing instruments, including fountain pens, rollers, and ballpoints. Founded in 1919 in Turin, the company has maintained its reputation for high-quality craftsmanship, often producing every component—including the nibs—entirely within their own factory in Italy.
The brand remains a symbol of Italian design and excellence. While many luxury brands have been absorbed by large international conglomerates, Aurora stands out for its continuity and commitment to its heritage. It is currently managed and owned by the Verona family, who have overseen the brand's global expansion while keeping its manufacturing roots firmly planted in Turin.
Today, Aurora pens are sold worldwide, appealing to collectors and professionals alike. The company continues to innovate through the use of precious materials and unique filling systems, such as their patented hidden reservoir system, while maintaining the traditional aesthetics that made the brand famous over a century ago.
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