Eldorado Tomatpuré

Eldorado is a well-known budget-friendly private label brand used by the Axfood group. It focuses on providing essential pantry items at competitive prices. The tomato puree featured in the image is a double-concentrated paste, which is typically sourced from Italy to ensure a high standard of flavor and quality.

The brand belongs to the Swedish retail giant Axfood AB. Axfood remains the ultimate owner and distributor, managing several house brands across its network of grocery stores. While the branding is Swedish, the ingredients and manufacturing are often outsourced to specialist producers across Europe based on product category.