Made O'Meter
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Bjorg is a leading French organic brand, founded in 1988 by Régis Pelen in Saint-Genis-Laval, France. It was one of the first brands to introduce organic food products into large-scale retail in the French market. The brand focuses on nutritional balance and biological sourcing, using primarily whole grains and natural ingredients like raisins in these Nutri+ biscuits.
While the brand originated in France and remains headquarted there near Lyon, its manufacturing occurs across several European facilities to meet international demand within the organic sector. The brand was historically part of the Distriborg group, which later became Ecotone. This company is a pioneer in the European organic and health food market and is currently headquartered in Saint-Genis-Laval, France. The ownership structure reflects its leadership in biodiversity-friendly food systems.
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