Crosta & Mollica Pizza Base

Crosta & Mollica is a premium food brand that bridges the gap between traditional Italian craftsmanship and the British retail market. Founded in 2009 by James Milford, the company’s mission was to bring authentic, regionally sourced Italian bakery products to a wider audience. The brand name itself reflects its focus on quality bread products, with 'Crosta' meaning 'crust' and 'Mollica' meaning 'crumb' in Italian.

While the company is headquartered in London, its entire supply chain and manufacturing process are rooted in Italy. Each product is crafted by traditional Italian bakers using specialty ingredients like sourdough and wood-fired ovens. In 2024, the brand reached a major milestone when Perwyn, a European private equity firm, acquired a majority stake in the business to accelerate its international expansion. Despite this change in corporate ownership, the brand continues to emphasize its commitment to Italian-made authenticity and regional provenance across its range of pizzas, biscuits, and pastas.