Harrys American Sandwich Nature bread

Harrys is an iconic French bakery brand, specifically known for its soft sandwich bread. Founded in 1970 by Paul Picard in Châteauroux, France, the brand introduced the concept of American-style soft bread to the French market. Since its inception, Harrys has been a pioneer in the industrial bakery sector in France.

Today, the brand is owned by Barilla Group, the Italian multinational food company, which acquired it in 2002. Despite being owned by an Italian parent company, Harrys maintains its strong French identity through its production facilities. The majority of Harrys products sold in France are manufactured across several production sites located within France, continuing the legacy established in Châteauroux.