Open Paddock Air Dried Chicken Dog Treats

Brand History and Concept

Open Paddock is a dedicated pet food brand developed to meet the growing demand for ethically sourced and high-quality pet nutrition. The brand focuses on the philosophy of animal welfare, specifically utilizing higher welfare ingredients like RSPCA Approved chicken. It was established to provide pet owners with transparent choices regarding the upbringing of the animals used in their pet's food.

Manufacturing and Sourcing

Open Paddock products are proudly manufactured in Australia. The brand emphasizes local sourcing, typically using Australian-grown ingredients such as chicken raised on RSPCA Approved farms. This local production ensures that the products meet strict Australian food safety and quality standards while supporting the local agricultural industry.

Ownership and Distribution

Open Paddock is a private label brand owned and distributed by Woolworths Group. As one of Australia's largest retail corporations, Woolworths Group manages the brand exclusively within its supermarket network. The ultimate ownership remains with Woolworths Group, which is headquartered in Bella Vista, New South Wales, Australia. This corporate structure allows for direct control over the supply chain and ethical standards of the product line.