Cheetos Flamin' Hot Puffs

Cheetos Flamin' Hot Puffs are a globally recognized spicy corn snack. Originally created in the United States in 1948 by Charles Elmer Doolin, the brand revolutionized the extruded snack market. The 'Flamin Hot' variety, specifically, became a cultural icon after its introduction in the early 1990s, expanding from the original crunchy format to include these lighter, airy puffs. Today, the brand is manufactured in numerous facilities worldwide to meet regional demand, including major hubs in North America, Europe, and Asia.

The brand is currently owned by PepsiCo, a multinational food and beverage giant. Following the merger of Frito-Lay and Pepsi-Cola in 1965, the brand has been a core pillar of PepsiCo's snack portfolio. As of 2026 and beyond, PepsiCo continues to drive the brand's international growth through innovative flavors and strategic marketing, maintaining its headquarters in Purchase, New York. In many international markets, the product is managed through local subsidiaries such as Frito-Lay North America or Smith's Snackfood Company in Australia.