Bull's-Eye Original Smoky BBQ Sauce

Bull's-Eye BBQ Sauce was originally launched in the United States in 1985 by Ridg's Finer Foods, a subsidiary of IC Industries. The brand quickly became iconic for its bold, smoky flavors and authentic American steakhouse appeal. It was later acquired by Kraft Foods, which helped expand its global reach. Today, the brand is part of the extensive portfolio of the Kraft Heinz Company.

While the brand has its roots in the USA, manufacturing for the European market, including Germany, is typically handled within Europe to ensure freshness and logistical efficiency. Most bottles found in DACH regions are produced in Poland. Ownership remains with the American multinational Kraft Heinz, which continues to position Bull's-Eye as a premium, rugged choice for outdoor grilling and meat seasoning.