Take It Veggie

Take It Veggie is the dedicated private label brand for vegetarian and vegan products owned by the Kaufland retail chain. The brand offers a wide spectrum of plant-based alternatives, including meat substitutes, dairy-free milks, spreads, and snacks designed to cater to the growing demand for sustainable and lifestyle-oriented nutrition. Most products are certified with the V-Label to ensure their vegan or vegetarian status.

While the brand originated in Germany as a strategic move by Kaufland to capture the plant-based market, manufacturing is decentralized. Because it is a private label, the products are manufactured by various third-party specialized food producers across Europe, primarily in Germany and neighboring EU countries, to supply Kaufland's extensive store network throughout Central and Eastern Europe.

Today, the brand remains under the ultimate ownership of the Schwarz Group, one of the world's largest retail conglomerates. The group manages both the Kaufland and Lidl supermarket chains, maintaining strict quality control and sustainability standards for its private label portfolio. The brand continues to expand as dietary habits shift toward plant-forward consumption.