Ben's Original (formerly Uncle Ben's) Rice

Ben's Original, formerly known as Uncle Ben's, is one of the world's most recognized brands of parboiled rice and related food products. The brand's history dates back to the 1940s in the United States, utilizing a specialized parboiling process developed by British chemist Eric Huzenlaub and American businessman Forrest Mars Sr.

In 2020, the brand underwent a significant global rebranding to become 'Ben's Original' to address concerns regarding racial stereotypes associated with its previous name and imagery. This change was part of a broader commitment by the parent company to promote inclusion and equity across its global portfolio.

Today, Ben's Original is owned by Mars, Incorporated, a major multinational manufacturer of confectionery, pet food, and other food products. While the brand is American in origin, its products are manufactured in multiple countries to serve local markets, including major production facilities in the United States and the United Kingdom. As a subsidiary of Mars, it remains a privately held family business headquartered in Virginia.