Mi Electro stores / electronics retail

Mi Electro is a leading Spanish retail brand specializing in household appliances, consumer electronics, and telephony. It operates as a strategic commercial brand under the management of the master group, specializing in connecting independent retailers across Spain to provide a competitive physical and digital shopping experience.

The brand was established in Spain to support local electronics stores by providing them with a unified logistics network, marketing, and competitive pricing previously only available to large multinational chains. Products sold in Mi Electro stores are manufactured worldwide by various electronic giants such as Samsung, LG, and Bosch.

Today, the brand serves as a bridge between high-tech manufacturing and local consumer proximity, maintaining a strong footprint in the Spanish domestic market under the umbrella of its parent distribution organization.