Hurley lifestyle apparel and accessories

Founded in 1979 in Costa Mesa, California, Hurley began as a surfboard brand before expanding into a global leader in surf lifestyle apparel. The brand's journey is marked by its deep roots in beach culture and the pursuit of innovation in performance gear, most notably through its Phantom boardshorts line.

After being owned by Nike for many years, Hurley was acquired by Bluestar Alliance LLC in 2019. This transition shifted its business model toward global licensing. Today, Hurley products are manufactured across a global network of partners, primarily in Asia and Latin America, to meet international demand while maintaining its Southern California heritage.