Centraal shampoo

Centraal is a private label brand primarily associated with Dutch distribution networks. The shampoo is designed as an everyday personal care product, offering varying formulations for different hair types. These products are manufactured locally within the Netherlands to supply regional retail chains.

The brand serves as a value-oriented alternative in the Dutch market. It is currently owned and managed by Superunie, which is a major Dutch purchasing cooperative representing several independent supermarket organizations. This ensures that the production and distribution remain focused on the domestic market in the Netherlands.