Lotto Athletic Shoes

Lotto is a renowned Italian sports equipment brand founded in 1973 by the Caberlotto family, initially gaining fame for its high-quality tennis shoes before expanding into football (soccer) and general athletic gear.

While the brand originated in Montebelluna, Italy, its modern manufacturing is globalized, with production occurring across multiple countries to serve international markets. Today, the brand's intellectual property and global rights are owned by WHP Global, a leading brand management firm based in the United States, which acquired the brand to expand its presence in the athletic and lifestyle sectors. In various regions, including much of Latin America and Mexico, the brand is managed through licensing agreements and local subsidiaries or distributors that handle logistics and retail presence.