Liz Earle Naturally Active Skincare

Liz Earle Beauty Co. is a renowned British skincare brand established in 1995 on the Isle of Wight. Founded by Liz Earle and Kim Buckland, the brand gained a loyal following due to its focus on botanical ingredients and its flagship product, the Cleanse & Polish Hot Cloth Cleanser.

The brand has undergone several ownership changes in its history. In 2010, it was acquired by Avon Products, and subsequently, in 2015, it was sold to Walgreens Boots Alliance (WBA). Under the ownership of WBA, Liz Earle has maintained its reputation for high-quality, cruelty-free skincare while expanding its reach through Boots retail channels and international distribution. Manufacturing continues to be centered in the United Kingdom, specifically maintaining strong operational ties to its birthplace on the Isle of Wight.