Campari liqueur

Campari is a legendary Italian alcoholic liqueur, considered an apéritif, obtained from the infusion of herbs and fruit in alcohol and water. It is characterized by its dark red color and signature bitter flavor profile, making it a cornerstone of classic cocktails like the Negroni and Americano.

The history of the brand dates back to 1860, when it was invented by Gaspare Campari in Novara, Italy. The brand's success led to the formation of the Campari Group, which has transformed from a family business into a major global player in the spirits industry. Today, while it remains deeply rooted in Italian heritage with its headquarters in Milan, Campari is manufactured in various facilities worldwide to meet global demand, while maintaining strict quality standards synonymous with its Italian origin.